Digital marketing

𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚

 that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.^[2][3] Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,^[4] and as people increasingly use digital devices instead of visiting physical shops,^[5][6] digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.^[7] The extension to non-Internet channels differentiates digital marketing from

                                                     

                         

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IMPORTANTANCE

Why is digital marketing important? Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service

TEAM

• Data Scientist & Analyst. Think of this person as part of the core of your marketing strategy. ...
• SEO Strategist. ...
• Content Marketer. ...
• Visual Designer. ...
• Tech Expert. ...
• PR. ...
• Customer experience. ...
• Numbers, patterns, and trends (aka data)

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MEASURMENTS

14 Digital Marketing Metrics to Measure Your Strategy in 2023

1. Total Website Visits.
2. Traffic by Channels.
3. Inbound Links to Website.
4. Number of New Visitors vs Number of Return Visitors.
5. Interactions per Visit.
6. Bounce Rate.
7. Exit Rate.
8. Mobile Traffic.

Designation

The 15 different Digital marketing job descriptions covered in each template are:

•Analytics Manager.

•Content Manager/Content Marketing Manager.

•CRM Manager (incorporating Email marketing)

•Digital Account Manager / Sales Director (Agency role)

•Digital Director / Head of Digital.

•Digital Integrated Copywriter.